Science Literacy Week at McMaster University
In 2015, McMaster University Library was invited to participate in Science Literacy Week (September 21-28). This event, launched in 2014, was created by Jesse…
The Ask Girl Marketing Campaign
In the fall of 2014 McMaster University Libraries launched a campaign to promote the Ask virtual reference service. Their work was recognized at OLA’s…
Finding Love in Academic Libraries
More than 75 students opened their hearts to the love of literature when the University of Guelph Library hosted a Blind Date with a…
Let’s Give Them Something to Tweet About: Applying Best Practices at Western Libraries
In The Librarian's Nitty-Gritty Guide to Social Media (ALA, 2013), Laura Solomon advises that social media is “incredibly easy to learn but can take a…
InsideOCULA Newsletter: March 2015
Welcome to the March 2015 issue of InsideOCULA. This month’s issue includes: Library Pre-Shows: Making the Most of a Captive Audience by Mark Weiler…
Library Pre-Shows: Making the Most of a Captive Audience
In the early weeks of my first liaison appointment, I wanted to observe as many classes in my program areas as I possibly could.…
University of Toronto Expands Orientation
University of Toronto (UofT) Libraries expanded its orientation activities this year. In addition to the various libraries holding their own orientation events locally, the…
Value, Influence, Positioning: Advocacy by a New Name
Value, influence, positioning. These three words framed the discussion at the OLA Advocacy Committee’s VIP Summit last February, and characterize OLA’s strategic approach to…
Toon power: creating awesome animated instruction videos
Animated instructional videos are short film clips that explain ideas or illustrate processes and procedures. In the marketing industry, they are also known as…
University of Toronto Library staff participate in Orientation 2012
New and returning students and staff at the University of Toronto took part in a series of fall orientation and U of T Libraries…